SALES-ONLINEPROMOTION-BUSINESS: February 2009
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Thursday, February 5, 2009

ONLINE BUSINESS - 9




2 Things You Must Do To Make Money Online


Many books and training courses have been written about how to make money online. In this article we want to give you a duo of things to keep in mind that you must do when it comes to earning money on the Internet.

1. Be cautious about the guidance that you accept. It is very easy for a person to call themselves an specialist and take money from people who do not know any better.

You see this happen all the time! Someone makes a duo of sales and then decides that the market they are going to target is the how to make money market.

There certainly is nothing amiss with being in this market if you know what you're talking about. However as an Internet marketing newbie yourself you need to be cautious about accepting guidance from someone who does not have the credentials to back it up.

If you are unsure about someone's credentials go to several Internet marketing forums and ask about them. For instance you can go to the Warrior Forum and rapidly look out whether someone is genuine or not.

With social networking you can also make friends and see for yourself who is a good person to follow the direction of. One place to do this is with Twitter.com where you can build up a list of followers and watch their amends.

2. The second point we want to make is the majority of the time that you spend online every day should be marketing your business. I'll even go one step further and say that you should spend a good portion of your time every day blogging.

Search engines love blogs and so do readers. There are many resources available online that can teach you how to blog prosperously. For instance ProBlogger.Net is one of the best website online for teaching people how to blog.

I would call this an authority site as the amount of content available to you, and the essence of the content, is incomparable. You can learn everything you need to make money online as a blogger just by following other accomplished bloggers hanging out at this site.

Blogging allows you to make money in niche writing about things you appreciate. It also allows you to produce a tremendous amount of free traffic over a long period of time. Therefore having a standard blog with high traffic is a magnificent way to sell products, sell advertising, and make money.

In summary this is two things you must do to make money online. Watch out who you accept guidance from, learn how to blog, and become a specialist at it.

ONLINE BUSINESS - 8




Learn All The Online Money Making Tactics

If you are lost on the where to start in your search for online money making, then hitting a search engine would be an ideal start. You are bound to be inundated with stories of people who have struck it rich and "made millions online." In the midst of all that litany of claims, you might be a bit lost on the path to take.

The most important information you need to have is how the money is made and the mode of payment used.

Selection The easiest way to make money online is to select a choice that does not require you to have products, pays cash, does not require an investment or a domain for hosting and require very little time input that immediately translates to cash. So how do I go about choosing what's best for me? I may have an abundance of techno-knowledge but my marketing skills are wanting, or vice versa. That is the first major step.

Personal skills The best decision when choosing a business will be based on what you are good. Capitalize on your strengths in any choice that you make. For example, if you do not have skills on website design, then choosing to create a social site will not be a good idea. An individual with no marketing experience may have difficulty when it comes to selling merchandise over the internet. The reasoning behind choosing what you are conversant with is that it will take a shorter time for the business to set off if you already have the required skills. Research on the business opportunity carefully before embarking on it and do not rush into one just because it promises quick money.

It has been said starting you own blog is the easiest way to make money. But it is the easiest if only you know the content that will make it marketable. The best part about a blog is that you don't need any special web skills to have it running. If the blog is popular, you can be sure to get advertisements and make some money. Choose your content by having catchy material that will get people involved and talking. Online friends would be an ideal first step in promoting it.

Whatever you choose make sure that it is enjoyable, brings in a substantial amount of cash and has room for growth. It should also be informative to you and to others and its content should make any person want to be associated with it. It's the number of hits that count at the end of the day.

ONLINE BUSINESS - 7




Home Internet Marketing Strategies

The title probably got your attention, but maybe this is not so new. And then again, maybe it is new as the internet is not that old. Human beings have been writing for millennia, Writing on the internet with this much ease has only been done for a very short time. I have written a number of articles on the subject of internet marketing, mostly because I am investigating the same, and the best way to clarify your thinking is to put it on paper. For more detail go to: www.achieving-liftoffs.com.Articles will do this for you. Emphasis is on the basics, the kinds of things that anyone new to internet marketing can and should do, not the fancy stuff. These are the not so new home internet marketing strategies that more experienced internet marketers continue to do themselves on a regular basis. They provide the internet marketer with a dependable, recurring, high, and consistent proven income. Focus will be on article marketing because I have become aware of how important this has become to the search engines.

My honest wish is that I had started my online business about 15 years ago when the internet was just getting popular. Like most I didn't. When I did make the decision to start an online business, and I was really new to home internet marketing strategies, I looked at a number of websites for the keywords I had chosen. I remember the first time I spied on my competition. The site had over a thousand links. I had about 10. I thought to myself, how am I ever going to get this many? The competition is tough! Sites with pr four and pr five on page one of Google are so far ahead of me, I will never be able to make up this lost time.

I spent the next few months focusing on my linking strategies along with directory submissions. Traffic continued to increase until all of a sudden, I could not seem to find any higher pr sites to link to. I had pretty much run into most of the relative web sites. Many of them required a pr four or higher. For more detail go to: www.the-30-minute-marketing-miracle.com.Most ignored my requests to be a link partner. This was probably because of the number of requests they receive. I did not want to link to the pr zero sites any more because I realized that this was not going to help my site when I reciprocate.

Then I submitted the five new ones in one week. Within a week my web page went from about page five and six to page one and two in MSN. It also climbed dramatically in Google for one relatively low traffic keyword phrase. Web page visits increased immediately by one hundred or so. The really cool thing about the search engine pages that my web site was showing up for on page one and two, is that the articles are also showing up on page one and two. So, surfers are clicking on my main web page by clicking on my web page link, and if they don't do that, they would also see and click on the article links showing up on the same page.

ONLINE PROMOTION - 6




5 Tips To Help You Make Money With Affiliate Programs

The internet is filled with hundreds of affiliate programs for entrepreneurs to take advantage of. With so many to choose from, you have the ability to pick and choose the ones that are most suitable for you. Here are five tips to help you make money with affiliate programs.

1. Interests

When choosing amongst the various affiliate programs, you want to make sure you select programs that you are interested in. You are far more likely to put in a solid effort towards something if you are interested in it. Instead of dreading having to go to work, you can get up and promote something you actually enjoy.

2. Correlated to your business

If you do have a business or a web site, you most certainly want to join programs that are correlated with your business. Visitors to your site are going to be confused if they see a link to a gardening web site on your home business web site. Keep your programs related to what your business is on.

3. DonĂ¢€™t join too many

One of the biggest mistakes entrepreneurs make with affiliate marketing is joining too many programs. Just because there are hundreds of programs to choose from does not mean you need to join them all. You want to look at each program as a business of your own. It takes a great deal of time and effort to become an expert on each program, promote it, and handle all of the question you may inquire.

4. Highest commission

The whole point behind getting into affiliate marketing is so that you can make money. In order to make money with affiliate programs, it only makes sense that you join the ones that have the highest payout. There is no sense in joining a program that pays 10 percent commission if there is a similar program offering 30 percent commission on all of your sells.

5. Market! Market! Market

The top way you can make money with affiliate programs is by marketing them. You want to spend no less than three hours a day promoting your programs. The more familiar people get with your name and the program, the more inclined they will be to check it out.

There are a number of ways you can go about making money on the internet. Getting into affiliate marketing can provide you with a tremendous opportunity to make a great deal of money. Take the tips listed in this article to help you make money with affiliate programs while selecting the most appropriate.

ONLINE PROMOTION - 5




There Are Many Ways To Monetize Your Blog Or Website


There are many ways to monetize your blog or website. Google's AdSense contextual advertising is one of these ways and provides some amazing tools for tracking and testing performance of this advertising.
What is Google's AdSense? as stated above, it is contextual advertising. You place vertical and horizontal adblocks on your site with your Google's AdSense affiliate code embedded, and when a visitor clicks on that ad link, you earn a commission. like as www.yourgoogleincome.com. These ads are contextual, meaning that they display ads that are related to the content of your site. Who pays for that commission? Ultimately, it is the pay per click advertisers that use the Google network to bring paid traffic to their sites. They pay Google, who pays you a percentage when your site visitor clicks on an ad link.
Once you join the Google's AdSense affiliate program, you will find an array of tracking tools in your back office. These can be used to optimize your website for maximum click through rates by knowing which ad blocks are performing best and on what pages. This will require some work on your part because you have to set up tracking channels for each ad block in order to see how it performs. This is not mandatory, so don't let that scare you away from using AdSense, but it is a very powerful tool once you get the hang of it.
There are other tools that let you adjust the look and feel of the ad blocks, such as colors, fonts, backgrounds, shape and size. These are important because you want your contextual ads to blend in well with your site as if it were a natural part of the content.
Google AdSense has a flexible reporting tool that you can use to show page impressions and click through rates. You can group your web pages however you want, viewing results by URL, domain, ad type, category and more. Plus, you can use analytics to look at your website traffic stats and see what keywords are being used to find your site with.Getting started with Google's AdSense is really very easy. Once you sign up, then log in and copy the html code for the adblock. for more details www.thegoogleincome.com .Then just paste it into your webpage with your favorite editor and update or upload it to your host. Contextual ads will start being shown almost immediately. You can also put a search bar on your site and earn additional income when a visitor uses it to search for more information. As you build traffic to your website, you will be earning AdSense revenue in no time.

ONLINE PROMOTION - 4




How To Make Your Own Print Postcards

A homemade postcard printing can be just as attractive as the ones bought in the store or bookshop. In fact, a few simple design principles can make any postcard printing as elegant and eye-catching to your target audience. In just 30 minutes or less than a few hours, you can have your very own print postcards by using simple desktop publishing and design tips.

1- Use appropriate software for your color postcard print.

If you have been doing your full color postcards for quite some time now, you would be very familiar with software programs such as InDesign, Pagemaker, and PowerPoint even to design your project. But if you’re fairly new to this type of publishing, you might want to check out other consumer software. There are plenty of templates and layout you could choose from to help you start right away. Be sure to familiarize yourself with the basic operation first before you begin making your own print postcard.

2- Choose your format.

Even before you start designing, you have to think first of what you would want for your print postcards. What is the tone of your card? Will it be funny, romantic, serious, vertically oriented or horizontal? Would you want your postcard to have the standard rectangular shape? Or you would rather have an oval-shaped card to be different? Having a format in mind can help you speed up the design process even if you intend to use a ready-made template for your project.

3- Set up your file.

Your template most probably has a blank document to set up your postcard. Either you use the template or design your layout from scratch in your desired shape and size. Either way, make sure to have a dummy for your project so you could tweak it until you finally have the design you like.

4- Select your images and pictures, and then modify.

You can get your graphics from available clip art found in your software, or you can use your own ready stock of photos. Just remember to keep it simple as you would not want to clutter a very limited space such as your postcard printing. Depending on the identity you would want to have, your graphics can contribute big time to the overall appearance of your card. When you are done choosing your image, do not forget to make simple changes to your graphics. A different size or color may work better on your layout.

5- Select your font, and arrange your words and graphics for consistency.

Do not overuse your fonts. Stick to just one or two types. The less you have, the less distracting it would be for your readers. And make sure that your font and images complement each other. They should convey the same tone and idea for a consistent overall look.

6- Proofread and print your postcard.

Finally, check your final proof before printing your color postcards on your choice of paper stock. Check everything from your text and graphics, to the final layout. Print just one copy at high quality to check the color and ink coverage. If you like what you see then go ahead and print.

A postcard made by you is so much better than print postcards done commercially in a way that it has more meaning to the giver as well as to the recipient. Postcard printing that is ‘homemade’ has more meaning because the person who made it gave time, energy and effort to the project.

SALES LETTER - 3




Steps to a Slippery Slope Online Sales Letter

Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, and creative. For more detail go to: www.10steps-to-killer-web-copy.com. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.

But here's the problem: I see many of them trying to sell their e-book, tutorial, action a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales.

Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your sales letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting.

Here's a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own sales page at BoostBizEzine.

The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on this page, for more detail go to: www.sales-page-repid-fire.com. reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. Fads, 0rder n0w).

Marketers call this "pushing the 'ouch' button." First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.

If I'm going to buy your stuff, I'd like to know why you're qualified to write about this topic. Give me the feeling that you've learned a lot about this topic and want to share it with me.

Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the "trust factor." And people buy from those they feel they know, like, and trust!

Lay out everything I'll get from your product. Don't just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, "Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill."

Show your prospects they won't be the first to buy. It's more effective to weave-in testimonials throughout your sales letter than to have a separate section for them. Give each person's full name and Web address, and for extra power, post their photo and an audio testimonial as well.
How does the price of your product compare if I hired you one-on-one? For example, your manual is a great value at $49 if an hour consultation with you would run me $250.

Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to. It could be a list of resources, a collection of articles, extra tips on a certain subject, or a free consu1tation.

This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of sales you GAIN from this strategy dramatically outweighs the risk.

Some sales pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it's an introductory, limited-time offer.

Nothing bothers me more than when I'm at a Web site, I have my credit card ready, and I can't find the $%#@& order link! Make your order process idiot-proof. Example: "Cl1ck below to 0rder n0w on our secure server." Also sprinkle in order links throughout your page -- some people will be ready to buy before they get to the bottom.

In your P.S., right after your signature, emphasize that I should act now. For example, "Don't miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime."

Readers WILL have questions, so provide an e-mail address on your site that you or someone else will check at least daily. Also, don't you feel better buying from a Web site that lists a real address and phone number?

SALES LETTER - 2




How to Powerful Sales Letters!

I’m in the midst of doing some touch up for Leads Leap sales letter. While writing the sales letter, I recalled some powerful tips Ewe China has shared with me (personally, over a cup of coffee). Remember I told you that Ewe likes to compose and test different kinds of sales letters? Talking about writing powerful sales letters, for more detail visit www.web-sales-letter-supreme.com I truly believe that he’s the MAN, not because he is famous but because a number of my successful clients (those who advertise with me) use his strategies. In today’s blog post, I’m going to share with you 3 powerful tips that chances are, no one has told you before. I’ll use one of his actual sales letters to illustrate to you how to use these 3 strategies. 1) Convert every testimonial into a headline We all know that adding testimonials is a powerful way to increase the conversion rate. What most advanced marketers do when it comes to adding testimonials is to add a photograph, add an audio testimonial and highlight some of the important quotes. One thing that Ewe did differently is that he will take one phrase from each of his testimonial and turn it into a headline for that particular testimonial. Take a look at these testimonials to see what I mean. Do you see that every testimonial has a red color headline? Fact is, most people are not going to read every testimonial. These outstanding headlines allow the prospects to quickly grasp the gist of every testimonial. The idea is to quickly increase the confidence of the prospects in you and your product without having to go through every testimonial. Brilliant strategy I am using now without fail. 2) Create a summary break down of the value of each offer and let the audience know what the total value is Many marketers like to throw in lots of bonuses to increase the perceived value of their offer. This has been a known strategy to increase the conversion rate. But when this idea was popularized, what most marketers did was to overwhelm the prospects with so many bonuses that the prospects lost focus. The idea of adding bonuses is to increase the overall value of your offer. To achieve this ultimate objective, for more detail visit www.killer-sales-letters.com Ewe created a table that lists down every offer that he’s made and attach a monetary value to each offer. He then summed up all the values and gave a grand total value of say $2,345.00. (But for a limited time, you can get everything at just $47. tha an…..) Click here and SCROLL UP two pages to see what I mean. You may think this is hype. It is. But it works! I’ve been in the advertising industry for more than 2 years now. Everyone says they don’t like hype. But the truth is they do. A hyped up sales letter sells better than a no-hype sales letter, especially in an advertising environment, i.e. strangers selling to strangers. 3) Re-emphasize the main benefits of your product before asking your prospects to buy After reading a long sales letter, it is indeed possible for someone to lose focus on what’s your main offer. Also, have you ever come across a long sales letter with everything under the sun but the only thing that you fail to find is the price? This is not a joke. I ever read a sales letter in which I had to use the search function to search for the ‘$’ sign so as to find out how much the product cost! What Ewe likes to do is to put everything into a box, just before asking the prospects to buy.

SALES LETTER - 1




Knowing this is key to writing an effective sales letter


If there’s one thing your prospective customers probably don’t have, it’s time – time for you, time for your advertising, even time for them.

. These days it seems as though you have only nanoseconds to grab your readers’ attention. If your opening doesn’t do its job, your letter goes unread.

The number one rule to getting your letter off to an effective start is to write from your readers’ perspective. To do this, begin not by describing your product or service but by appealing to your readers’ interests, needs, or desires. Only after you have caught the attention of your readers should you begin trying to convince them that what you have is what they want.

Here are some examples of attention – getting openings that might help you connect with potential customers:

¦Offer of dramatic savings “We can provide you more dependable courier service at half the price you now are paying.”

¦Offer of a gift, free trial, or coupon “As a busy office supervisor who has only limited time for shopping – and no time for mistakes in purchasing – you will be pleased to know that you can shop for all your office needs through Office.NET, for more detail visit www.sale-trigger-generator.com a new, interactive computer network now available in your area. Call today for free installation and a no-obligation, 30-day trial.”

¦Appeal to customer’s need or desire “Are you tired of getting sales calls at the dinner hour but afraid that if you don’t answer you’ll miss an important call from a friend? Now there’s a device that screens those calls and automatically plays back an appropriate pre-recorded response.”

¦Thought-provoking question or surprising statistic “When was the last time you checked to see how much your company was spending on duplicating? You may be paying two to three times more than your competition pays for the same volume of copying.”

¦A clever or engaging quotation “Andrew Jackson once said, ‘I have no respect for a man who knows only one way to spell a word.’ Well, for more detail www.sales-letters-creator.com the planners at Creative Retreats Conference Center have no respect for any team of consultants who know only one way to help you boost your employees’ morale and productivity.”

¦A touching or dramatic anecdote “In 1984 Jane Williams survived a 2,000-foot fall when her parachute failed to open. She landed in three feet of water in a farmer’s pond and waded to shore without a scratch. Now she volunteers her time as a nurse’s aid helping veterans who weren’t so lucky.”

¦A testimonial or celebrity endorsement “‘I was so impressed with Mill City Flour’s success in entering the fiercely competitive cereal market,’ said marketing expert Thomas Quinn, ‘that I decided to investigate.’ Here’s what he found about how we do business.”

¦An apology linked to a sales proposal “Your disappointment with how long it took us to deliver your last order is of great concern to us here at the Muffin Shop, where we pride ourselves on quick, dependable service. I apologize for the inconvenience and embarrassment our delay caused you. To make it up to you, I am offering you a special 20 percent discount on your next order.”

The Art of Sales